T: +44 (0)1534 742534 // M: +44 (0)7829 938 336|matt@joinedupthinking.eu

Acrede. Corporate re-brand.

By |May 23rd, 2013|

Thanks to Karen Patterson for letting me at her brand Acrede.

A highly exciting software company based in Jersey, Channel Islands, creating a world-beating product.

You’ll be seeing lots […]

Ormer. New restaurant identity design.

By |May 17th, 2013|

Congratulations to Shaun Rankin on the launch of his new restaurant: Ormer in Jersey, Channel Islands. I very much hope that he’ll achieve what he’s set out to to – to get the caveatted Michelin star in his own right for Ormer. I know he’s been working on lots of fabulous new recipes. Designed for The Refinery when I was their  head of design in 2012.


Gallery Magazine Jersey. Student Art Awards 2011

By |April 20th, 2015|

Again, from the archives, the designs for the Gallery Magazine (Jersey) Student Art Awards 2011.

The designs feature a custom typeface I’ve designed which I’ll be releasing commercially […]

Fruitfull – brand creation & packaging design

By |February 3rd, 2015|

Brand creation and packaging design for a range of 100% fruit – bars.

Aimed at the school lunchbox and healthy snack market, this project was all ready to […]

Innov8: Brand id & Packaging design

By |September 24th, 2014|

I’m very happy to have been asked by Chris Bee (winner for the 2014 enterprise award) to come up with a new brand solution for his multi-faceted retail […]

Six signs of growing long in the tooth

By |June 17th, 2013|

This article first appeared in Gallery magazine – Issue 94 [hr]
Six Signs of Growing Long in the Tooth
Written by Grant Runyon. Illustrations by Matthew le Maistre Smith
Growing old is an unavoidable fact of life – well, not strictly unavoidable, but the alternative is less desirable. ‘Old’ is relative of course, but there’s a certain stage of your life where you start becoming more aware of the decreasing number of people you know that are older and the increasing number that are younger than you. I’m 28 years old. Not quite ready for the retirement home of course (although some mornings I feel like it), but old enough to actually start having to consider boring things like the future, which in my book is enough to qualify me as at least ‘a bit old.’
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1980s Culture

By |June 17th, 2013|

This article first appeared in Gallery Magazine Issue 95
80s culture – the decade that keeps on giving
Written by Grant Runyon. Illustrations by Matthew le Maistre Smith

Are you obsessed with Michael J Fox?  Perhaps you’re addicted to hairspray and shoulder pads?  Do you dream about the Ninja Turtles? Chances are you’re caught in a neon timewarp to the decade we can’t forget.
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The Selection Box – 2009!

By |June 12th, 2013|

Whilst truffling through the electronic drawers as it were, I stumbled across this: 3 posters for a music & art (sort of) night some chums of mine […]